Action Path · Quantum Places · International Routes

International Partnerships

Old Town Liverpool is expanding beyond local mapping to build structured international partnerships that connect historic places, curated routes and high-intent visitors from London, Brazil, Argentina and across Europe.

A city that travels

From local streets to global itineraries

Old Town Liverpool was born from street-level observation — walking, researching and documenting the historic core of the city. We map not only what happened here, but how these places still influence perception, behaviour and movement today.

International partnerships are the scale layer. They translate local depth into route-ready experiences that can be deployed by agencies, operators and cultural channels abroad — with consistent standards and a narrative that feels intentional.

This is not mass tourism. It is structured cultural access for travellers who want meaning, rhythm and context — not just landmarks.

Partnership footprint

London, Brazil, Argentina & Europe

Our network is developing across multiple regions, each playing a specific role in strengthening Liverpool’s cultural reach. London supports UK alignment and cross-city visibility. Brazil and Argentina strengthen inbound travel connections and curated European experiences. Across Europe, route-building conversations position Liverpool beyond the obvious attractions.

These are structured collaborations designed to protect route quality and preserve the identity of Liverpool’s historic core.

• London: strategic visibility and UK expansion links.
• Brazil: inbound travel relationships focused on curated experiences.
• Argentina: connections supporting South American route promotion.
• Europe: collaborations positioning Liverpool as a premium cultural destination.

For venues in Liverpool

Positioning inside international routes

For restaurants, cafés, hotels and heritage venues, partnerships translate into long-term positioning rather than short-term promotion. Being included in a curated route means being part of a story — and visitors ar